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"Nobody is giving money away. But every day, millions of dollars are given away to change lives."

- Bob Hartsook,

   > Read Bob's Blog

Plymouth University U.K.

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Fundraising Success.

imageToday, successful fundraising is not simply raising money. Real fundraising success means reaching your full potential. Any organization can attract support. But Hartsook clients are raising the most money.

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Smart. Superior. Strategies.

Your nonprofit organization can raise more money. Over $390 billion was given away last year. Expert, committed and research-based fundraising counsel and management help Hartsook clients get their share.

Advancing fundraising for your organization is our mission - so you can advance your mission.

Hartsook has raised $231 billion and counting for a wide variety of nonprofits - 6,000 worldwide. Contact us now to see how we can help you reach your full potential.

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The Best.

Hartsook is a leader in the fundraising profession, with the only named, endowed chair in fundraising in the world - the Robert F. Hartsook Chair in Fundraising at Indiana University, Hartsook Institutes for Fundraising, and the Hartsook Centre for Sustainable Philanthropy.

Karin L. Cox, MFA - Editor  

Time to Be Inspired

The Inspired Fundraising Summit, presented by Avila University's Hartsook Institute for Fundraising Management and Hartsook Companies, Inc. in partnership with NonProfit Connect and AFP, takes place this month. Here, the world's leading authorities on achieving growth in philanthropy will converge in Kansas City to inspire and educate fundraisers and share what's on the horizon for fundraising. Speakers include: Jen Shang Hartsook Centre for Sustainable Philanthropy; and Roger Craver, author and editor of The Agitator; Jen Shang, Ph.D., Hartsook Centre for Sustainable Philanthropy; Adrian Sargeant, Ph.D., Hartsook Centre for Sustainable Philanthropy; Lamar Hunt, Jr., Founder of Loretto Foundation, Loretto Properties, LLC, and owner of the Missouri Mavericks; and Kent Sunderland, President of The Sunderland Foundation and Vice Chairman of Ash Grove Cement Company. Go here to register for this seminal event. To learn more about the many ways Hartsook can help your organization reach its full fundraising potential, email us at [email protected].


Kansas City Icon Retains Hartsook to Advance Its Goals

The Lyric Opera (Kansas City) is embarking on an exciting journey to secure and augment its offerings of high-quality, live operatic performances through specific endowment support: Building Legacy, Audience Development Initiatives, Resident Artist and Artistic Excellence. In addition, the Lyric's endowment will provide for innovative programs for music and arts engagement and education in schools and in the community. Hartsook will conduct a pre-campaign study to lead the organization in securing significant endowment support.


Inspired Fundraising Summit 2017: Kansas City, August 14

Join the world's leading authorities on achieving growth in philanthropy. Speakers include: Roger Craver, author and editor of The Agitator; Jen Shang Hartsook Centre for Sustainable Philanthropy; Adrian Sargeant, Ph.D., Hartsook Centre for Sustainable Philanthropy; Lamar Hunt, Jr., Founder of Loretto Foundation, Loretto Properties, LLC, and owner of the Missouri Mavericks; and Kent Sunderland, President of The Sunderland Foundation and Vice Chairman of Ash Grove Cement Company. The Inspired Fundraising Summit is presented by Avila University's Hartsook Institute for Fundraising Management and Hartsook Companies, Inc. in partnership with NonProfit Connect and AFP. Register now. Registration is free for Hartsook clients. Use registration code: Hartsook2017.


Environmental Conservancy Enlists Hartsook to Support Its Fundraising Efforts

Bald Head Island Conservancy (Bald Head Island, N.C.) provides environmental leadership by promoting and communicating research. Its board is comprised of Bald Head Island community members who guide and advise the organization in its mission of fostering community-based barrier island conservation, education and preservation. Bald Head Island Conservancy has retained Hartsook to lead the nonprofit in a new approach to fundraising.


Congratulations: The Bright Idea Award Goes to...

Assistant Director of Membership Programs and Development Operations at The Heritage Foundation Brenna Morlock is the recipient of the Bright Idea Award from the Fundraising Innovation Lab. She also has been enrolled in Hartsook Institutes' Avila University/Hartsook Institute Master's program. The Bright Idea Award honors those who take a calculated risk on an idea that can move the fundraising needle. The award goes to individuals who take an idea from the drawing board to implementation. Based on her work, the organization's direct mail team will be testing a revamped mail schedule that emphasizes recurring giving.


Exploring the origins of charitable acts: Evidence from an artefactual field experiment with young children

Economic Letters (2012), John A. List, Anya C. Samak

An active area of research within economics concerns the underpinnings of why people give to charitable causes. This study takes a new approach to this question by exploring motivations for giving among children aged 3-5. Using data gathered from 122 children, our artefactual field experiment naturally permits us to disentangle pure altruism and warm glow motivators for giving. We find evidence for the existence of pure altruism but not warm glow. Our results suggest pure altruism is a fundamental component of our preferences, and highlight that warm glow preferences found amongst adults likely develop over time. One speculative hypothesis is that warm glow preferences are learned through socialization.

John A. List
is the Visiting Robert F. Hartsook Chair in Fundraising at the Indiana University Lilly Family School of Philanthropy. He is a world leader in experimental economics, and The Kenneth Griffin Distinguished Service Professor of Economics and Chairman of the Department of Economics at the University of Chicago. List is a pioneer in scientific methods used for testing economic theory directly in the marketplace.


Book Deal of the Month

How to Get Million Dollar Gifts and Have Donors Thank You (ASR Media) recounts 101 strategies surrounding amazing, real life fundraising gifts of $1 million dollars or more. Go here for a special price of $10 (plus shipping and handling).


Ask Hartsook!

Do you have a tough fundraising question?
Send your questions to [email protected]. We will respond by email and your question may be featured in a future eHartsook on Philanthropy.

QUESTION: How can we maximize the giving potential of our donors?

Make sure donors understand all their giving options, particularly ones that help them stretch their giving. These include multi-year gifts, asset giving and estate giving, among others. By securing a gift over multiple years, a donor may be able to budget for a larger gift. Donors with financial assets such as appreciated stocks, mutual funds, real estate or other options may be able to make a much larger gift by donating those assets rather than writing a check. Estate giving creates the biggest impact in the long run, and being included in a donor's estate plan is the greatest opportunity for the donor to leave a legacy.


Strategies for Success: Capital Campaign Committees

Facing a capital campaign can be daunting, but the responsibility of constructing a campaign steering committee may feel like a Himalayan task. Keep this in mind when you choose the right individuals for the job: The most effective committee members are those with a commitment to serve, give and influence others. Go here to read more.


Earn Your Master's in Fundraising Management Online

A tuition grant of up to 33 percent - worth $6,200 - is available for Hartsook clients.

In partnership with the Hartsook Institutes for Fundraising, Avila University (Kansas City) is home to the first-in-the-nation online Master's in Fundraising Management. Nonprofit fundraising requires specialized knowledge and skills that you just won't get from a general non-profit management degree program. Research-based classes created by internationally renowned Dr. Adrian Sargeant, with the support and experience of Hartsook, focus on the science and business of fundraising. Gain the knowledge you need to change the world through fundraising. All courses are available online and classes start every eight weeks. Contact Avila University at [email protected] to learn more.


Hartsook's Growing Philanthropy Tour

Hartsook speakers are members of the Hartsook team of professional fundraising consultants who have, in their collective careers, raised more than $231 billion and counting in their 300-plus years of experience. Click here to see upcoming Growing Philanthropy Tour presentations. To view a sample of past presentations, click here. To schedule a Hartsook consultant to speak at your conference or organization, email Tammy at [email protected].


Hartsook Serves Nonprofits From Every Sector and Around the World

Whether a nonprofit is undergoing a multi-million dollar campaign or needs help growing its giving potential, Hartsook is committed to its clients' fundraising success. Hartsook clients represent a diverse group of nonprofits from a wide variety of sectors: education, healthcare, performing arts, social services, religious organizations, policy think tanks, assisted living, and many others. You can view a list of recent Hartsook clients here.


Looking for a Rewarding Career?

Hartsook Companies, Inc. expects to attract at least one hundred new fundraising managers over the next 36 months. Onsite fundraising managers will be deployed to projects throughout the United States and eventually in Europe, Australia, Canada, Africa, Asia and elsewhere. Hartsook is beginning the process of attracting those interested in joining the world's largest fundraising consulting practice. Placements will support fundraising for visual and performing arts, education, youth development, safety net, healthcare and international engagement organizations. If you are interested in learning more, contact Danny Kohrs, Vice President of Operations at [email protected].



Roger Craver was presented with the prestigious Growing Philanthropy Award by Hartsook Co-Founder and Senior Executive Vice President Karin Cox during the Inspired Fundraising Summit at Avila University in Kansas City.


Roger is the Editor of The Agitator, a daily blog covering fundraising trends and a founder of DonorVoice, a research and advisory firm specializing in retention and donor experience management. Roger is a pioneer in direct response fundraising and donor-designed strategies. He is the author of Retention Fundraising: the Art and Science of Keeping your Donors for Life published by Emerson & Church in 2014.

In selecting Roger Craver as the recipient of the Growing Philanthropy Award for Disrupting Fundraising Thought, the Hartsook Institutes for Fundraising International Board of Visitors cited his uncommon commitment and voice as a disruptor and challenger of the status quo.

Earn a fully-accredited master's degree in fundraising ONLINE and in your own time. Visit Avila University to learn more and enroll.